In the ever-evolving whole world of search engine optimization, tools like Moz have helped a large number of businesses understand and improve their online visibility. As one of the pioneers in the SEO software industry, Moz offers a wide range of tools for keyword research, linking, site audits, and rank tracking. But with competitors like Ahrefs and SEMrush gaining ground, is Moz still a worthy contender? This review explores the strengths, weaknesses, and ideal use cases for moz backlink analysis.
What Is Moz?
Moz is a comprehensive SEO platform produced by industry veterans, originally known as SEOMoz. It’s reputed for coining the Domain Authority (DA) metric and providing accessible, beginner-friendly SEO tools. Moz’s mission would be to make SEO easier plus more understandable for everyone — from small enterprises to seasoned marketers.
The two main Moz products are:
Moz Pro: A suite of SEO tools for research, tracking, and optimization.
Moz Local: Designed to manage local business listings and improve local SEO visibility.
Key Features of Moz Pro
1. Keyword Explorer
Moz’s Keyword Explorer assists you to discover and prioritize the very best keywords to your SEO strategy. Key metrics include:
Monthly search volume
Keyword difficulty
Organic CTR
Priority score (Moz's unique metric combining all factors)
2. Link Explorer
Moz’s backlink analysis tool enables you to:
Analyze backlink profiles
Explore keywords usage
View link growth over time
Compare competitors' link strategies
It uses Moz's proprietary Domain Authority (DA) and Page Authority (PA) scores to gauge the effectiveness of domains and pages.
3. Site Crawl
The site audit tool helps you identify and fix technical SEO issues, for example:
Broken links
Duplicate content
Redirect errors
Missing tags and metadata
It offers a site health score while offering suggestions for fixing SEO issues.
4. Rank Tracking
Moz permits you to monitor keyword rankings across search engines like google. You can:
Track positions over time
Monitor by region or device
Compare competitors' performance
Set up weekly or daily tracking reports
5. On-Page Optimization
Moz provides detailed strategies for optimizing specific pages, including:
Page optimization score
Target keyword placement
Suggestions for improvement
Moz Local (For Local SEO)
Moz Local is tailored for businesses with physical locations. It helps with:
Managing business listings on major directories
Consistency across NAP (Name, Address, Phone) data
Monitoring and giving an answer to reviews
Improving regional online research presence on Google and also other platforms
Pros of Moz
✅ User-friendly interface, perfect for beginners
✅ Strong educational content (Moz Blog, Whiteboard Friday)
✅ Reliable keyword and rank tracking tools
✅ Domain Authority is still a well known SEO metric
✅ Affordable plans for small businesses
Cons of Moz
❌ Backlink index less space-consuming than Ahrefs or SEMrush
❌ Fewer advanced technical SEO tools
❌ Interface thinks outdated in comparison to newer platforms
❌ Keyword difficulty score can be less precise
Pricing (since 2025)
Standard Plan: $99/month
Medium Plan: $179/month
Large Plan: $299/month
Premium Plan: $599/month
Moz comes with a 30-day free trial offer, that's generous in comparison to most competitors.
Who Should Use Moz?
Moz is a great selection for:
Small to medium-sized businesses
Freelancers and in-house marketers
SEO beginners or intermediate users
Local businesses looking to boost their local SEO
If you’re just applying SEO or hunting for a simple, well-supported tool to guide your strategy, Moz can be a strong candidate.
Moz remains the best and respected SEO platform in 2025, particularly for those who value ease of use, educational resources, and local SEO tools. While it may lack the deep backlink capabilities and granular data found in tools like Ahrefs or SEMrush, its user-friendly design and practical features make it ideal for beginners and growing businesses.