In the ever-evolving realm of search engine optimization, tools like Moz have helped 1000s of businesses understand and grow their online visibility. As one of the pioneers within the SEO software industry, Moz comes with a wide range of tools for niche research, link building, site audits, and rank tracking. But with competitors like Ahrefs and SEMrush gaining ground, is Moz still a worthy contender? This review explores the strengths, weaknesses, and ideal use cases for moz backlink analysis.
What Is Moz?
Moz is really a comprehensive SEO platform developed by industry veterans, originally referred to as SEOMoz. It’s widely known for coining the Domain Authority (DA) metric and providing accessible, beginner-friendly SEO tools. Moz’s mission is usually to make SEO easier and much more understandable for anyone — from small enterprises to seasoned marketers.
The two main Moz products are:
Moz Pro: A suite of SEO tools for research, tracking, and optimization.
Moz Local: Designed to manage local company listings and improve local SEO visibility.
Key Features of Moz Pro
1. Keyword Explorer
Moz’s Keyword Explorer helps you discover and prioritize the very best keywords for the SEO strategy. Key metrics include:
Monthly search volume
Keyword difficulty
Organic CTR
Priority score (Moz's unique metric combining all factors)
2. Link Explorer
Moz’s backlink analysis tool allows you to:
Analyze backlink profiles
Explore anchor-text usage
View link growth over time
Compare competitors' link strategies
It uses Moz's proprietary Domain Authority (DA) and Page Authority (PA) scores to gauge the effectiveness of domains and pages.
3. Site Crawl
The site audit tool can help you identify and fix technical SEO issues, including:
Broken links
Duplicate content
Redirect errors
Missing tags and metadata
It provides a site health score and offers suggestions for fixing SEO issues.
4. Rank Tracking
Moz permits you to monitor keyword rankings across search engines like google. You can:
Track positions over time
Monitor by region or device
Compare competitors' performance
Set up weekly or daily tracking reports
5. On-Page Optimization
Moz provides detailed recommendations for optimizing specific pages, including:
Page optimization score
Target keyword placement
Suggestions for improvement
Moz Local (For Local SEO)
Moz Local is tailored for businesses with physical locations. It helps with:
Managing business listings on major directories
Consistency across NAP (Name, Address, Phone) data
Monitoring and giving an answer to reviews
Improving local search presence on Google and also other platforms
Pros of Moz
✅ User-friendly interface, just the thing for beginners
✅ Strong educational content (Moz Blog, Whiteboard Friday)
✅ Reliable keyword and rank tracking tools
✅ Domain Authority remains to be a more popular SEO metric
✅ Affordable plans for small business owners
Cons of Moz
❌ Backlink index smaller than Ahrefs or SEMrush
❌ Fewer advanced technical SEO tools
❌ Interface can seem to be outdated when compared with newer platforms
❌ Keyword difficulty score can be less precise
Pricing (as of 2025)
Standard Plan: $99/month
Medium Plan: $179/month
Large Plan: $299/month
Premium Plan: $599/month
Moz offers a 30-day trial offer, which is generous compared to most competitors.
Who Should Use Moz?
Moz is often a great option for:
Small to medium-sized businesses
Freelancers and in-house marketers
SEO beginners or intermediate users
Local business owners looking to boost their local SEO
If you’re just applying SEO or looking for a simple, well-supported tool to steer your strategy, Moz is a strong candidate.
Moz remains a trusted and respected SEO platform in 2025, specifically those who value simplicity of use, educational resources, and local SEO tools. While it may not have the deep backlink capabilities and granular data present in tools like Ahrefs or SEMrush, its user-friendly design and practical features make it ideal for beginners and growing businesses.